What is Earth Day? While you have probably heard the words “Earth Day”, did you know there are two observations of Earth Day? The United Nations celebrates on the equinox; hundreds of countries celebrate Earth Day annually on April 22nd. Both events were birthed in 1969, with grassroots efforts, a focus on environmental awareness, and celebration of Earth. Events to Leading to Earth Day Prior to 1970, conservatism was an idea held by a minority of people. The notion that natural resources would become devastated to the point of extinction did not enter our collective thought. Pollution, from our buildings, cars, and behavior, was a normal industry by-product. The idea of being the world’s steward was lumped in a mindset of ‘a hippie thing’ and not understood by mainstream America. Two previous events tilted our environmental awareness: a book and a picture. In 1962, marine biologist Rachel Carson published Silent Spring. The book talked about the commonly used, toxic pesticides used in agriculture and daily life. The title referred to the consequences of the devastating pesticides: a world without birds. Surprisingly, Silent Spring became a hit. Americans cared, and they wanted the facts. In 1968, the world saw the entire Earth for the first time. Apollo astronauts photographed the planet on their flight home from the moon. The Earth looked beautiful with its swirls of blues and whites. The photo provided a startling awareness: people saw Earth as vulnerable and needing human care. Earth Day is Born In 1969, John McConnell promoted Earth Day as a global celebration of Earth’s gifts. The equinox seemed fitting time, as it was the mid-point of spring and autumn across the hemispheres. A peace activist, McConnell first presented his Earth Day idea to an audience at the UNESCO Conference on the Environment. He wanted Earth Day to be a global holiday, where the world celebrates Earth’s wonders and gifts. On March 21, 1970, cities across the globe celebrated Earth Day. McConnell created an Earth Day proclamation that called upon people to take action against crises of the world, such as famine, war, and poverty. The proclamation also stated that participants would celebrate an international Earth Day to create a single community and embrace Earth’s gifts. The proclamation was endorsed by well-known people and leaders around the world: astronaut Buzz Aldrin, anthropologist Margaret Mead, inventor-scientist Buckminister Fuller, Japanese environmental scientist, Y. Fukushima, American senators, U.N. President S.O. Adebo, and UN Secretary-General Thant. In April of 1970, the world celebrated another Earth Day event. The April 22nd event also began as a way to spread awareness of environmental issues. American Senator and conservationist, Gaylord Nelson, had actively toured the U.S. in the mid 1960’s with an environmental awareness agenda. Wanting the U.S. government to take an active role in environmental concerns, Nelson presented the idea for a national conservationist tour to President Kennedy, who supported the idea. While President Kennedy’s tour did not turn environmental issues into mainstream conversations, it was a beginning in changing America’s role in environmental issues. Nelson was inspired by college campuses’ widespread Vietnam protests, or teach-ins. He thought a nationwide conservationist teach-in would get more Americans involved in environmental issues. Nelson presented his Earth Day idea to other government officials and news organizations. He promoted Earth Day to senators, governors, mayors, and college campuses’ newspaper editors. In November 1969, he formally announced a nationwide, environmental teach-in, called Earth Day, would be held in the spring of 1970. As the event became headline news, the public reacted enthusiastically. Nelson first handled Earth Day public relations from his senate office, but with the public’s overwhelming interest, the office moved into its own organization. Founder of Common Cause John Gardner helped with a temporary office, and college students helped field the office. Nelson appointed Dennis Hayes as coordinator of activities. Approximately 20 million people celebrated the first Earth Day. In America, participation was high in schools, which ten thousand grade schools and high schools, two thousand colleges participating. Amazing numbers, considering the event started as a grassroots movement. Government Actions The strength of the Earth Day movement was clear to legislatures. Following Earth Day’s success, the U.S. government passed laws that targeted cleaner living. In 1970, The U.S. Environmental Protection Agency was established. The Clean Air Act followed with a focus on reducing air pollution, with the Clean Water Act doing likewise for water clean-up in 1972. The U.S. also passed the Endangered Species Act to protect animals from extinction. Mainstream Americans talked about recycling and conservation. In the 1980’s, many people recycled within their neighborhood recycling programs. People’s awareness of their ecological responsibility became part of their lives and actions. Children learned the importance of taking care of their environment; they were taught to care for the earth and its animals. The iconic Smokey Bear (originated in the mid 1940’s) featured poster slogans, like “If not you, who?” and “Only you can prevent forest fires. We can’t.” Americans seemed to step-up to their roles as Earth trustees. In the 1990’s, recycling programs reduced overall waste by twenty percent. With people and government taking responsibility, companies followed suit. Manufacturers looked at ways to reduce toxic by-products and appear environmentally responsible to their customers. Their marketing campaigns highlighted eco-friendly actions, like reducing environmental waste. Resurgence Even with progressive responsibility, people did not celebrate Earth Day as they had in the beginning year. Celebrations were still held, but they weren’t as widely attended or announced. In 1990, the original Earth Day coordinator, Dennis Hayes, organized a worldwide Earth Day. For the thirtieth anniversary of Earth Day, Hayes planned for a global celebration, with participation from countries around the world. The event was observed by 200,000 people across the globe. The movement continued with recognition that environmental issues impacted the world and spurred the international community to work as a unit and combat its shared problems. In 1992, leaders at the United Nations Conference on Environment and Development (UNCED) recognized their joint responsibility and planned for future projects on sustainable living. Earth Day Birthday In 2009, visionary Simon Ford led a grassroots effort on the internet. This global community focused on a renewed urgency about environmental issues. Their first major campaign focused on worldwide environmental crises, the responsibility of mankind to solve them, and a project to unite participants across the world. The event, Earth Day Birthday, formed, as a global event to celebrate Mother Nature’s gifts. Successful Earth Day events in the past came from grassroots efforts in spreading environmental awareness. Earth Day Birthday joins online social networks with real world actions. Earth Day event organizers and participants find each other on the web. Supporters are spreading the word on environmental issues and taking action in their own communities. Earth Day Birthday provides the 20th century, grassroots effort in reaching eco-friendly people and making an impact on the planet. For more information about Earth Day Birthday, this site provides Earth Day Birthday campaign details: Jennifer Akers is a freelance writer, book reviewer, and editor. She writes about family, education, business, and social marketing. Her eco-friendly passions started with an interest in making a difference in the planet and joining Earth day Birthday. To find out more about her freelance writing life, please visit: http://www.Squidoo.com/JenniferAkers
TheGrahamBaileyShow Episode 3 in Going Green
Grass Root Efforts: Promote Earth Day
www.eventslisted.com/eventlaunchstrategies/category/launch-strategies/earth-day-birthday
Water Efficiency
“The Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth. You take the blue pill and the story ends. You wake in your bed and believe whatever you want to believe. You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.”
In my last water efficiency article (Water-Efficiency: Why Most Advice You’ve Read is Absolutely Inefficient), we began a slow turn away from lighting with a discussion of the 80/20 Rule and how your little positive behavioral changes with water aren’t even a drop in the bucket when your other positive behavioral changes - making homemade pizza - evaporate the entire year’s ocean of benefits in a few tasty bites.
In a four-part series, we talk about a resource besides energy: water.
- Today, we begin far above this “turn off the porch lights and take short, icy showers” efficiency thing to show you how we got to where we are now both in fuels and in other resources.
- Next week, we introduce the resource called water, its parallels with fossil fuels, and its role in global warming.
- The following week, we continue going with the flow of water, when we show the parallel between the current hot Oil Wars and in the future cold Water Wars.
- And in the final week, we tie together the articles in a symphony of three movements, showing you how all the elements hold the Resource Matrix in place and how, like Neo in the movie, you can break the code that creates the graphical user interface and see the illusion for what it really is. (At least, my version of it, anyway.)
Ready to take the red pill and see how deep the rabbit-hole goes?
We start with one of the most boring subjects known to college students, one birthed out of the Enlightenment when extremely titled, idly rich, powdery wig-headed fancy foppish men dressed like women and walked in high heels and squealed like school girls:
Economics: it’s totally insane
Economics is described as the science of allocating scarce resources. Since it’s the study of human behavior, it’s a social science rather than a physical science.
And although any individual’s behavior may not be predictable, individuals as a group can be. Kinda like the weather: you don’t know much about a single raindrop’s effect but you can track the overall storm and predict what’s next.
Economics likes to fool itself that it can predict behavior based on the assumption that people make rational choices. Understand what people think and you understand what choices people will make.
It unfortunately leaves out the other part of being human: human behavior based on emotions.
And emotions weigh heavily in how we interact with each other, especially in exchanges of value.
Maximizing returns:
“I want your goodies for nothing”
Economics recognizes that people are motivated by self-interest to maximize their benefits at the lowest cost.
On an individual basis, this can turn into a “win-lose” proposition:
- I want to acquire the best stuff for the cheapest terms
- I want to dispose of the lousiest stuff for the greatest terms
In short, you want diamonds and gold for nothing and they want to give you useless junk for a king’s ransom.
May the Force be with you:
getting diamonds and gold for nothing:
Economics comes out of 18th century political economy, which studied production, buying and selling, and their relations with law, custom, and government. Political economy itself comes out of moral philosophy.
This moral philosophy apparently had room for colonialism, which comes pretty close to getting your diamonds and gold for nothing: forcibly take over a country and use its people to extract its resources to be reallocated to your bank account. And make sure nobody but you has any say in the matter.
Social good in the equation:
A few people didn’t see the morality in this philosophy. Enter the lousy, meddling individual do-gooders like Elizabeth Cady Stanton, Mohandas Ghandi, Martin Luther King, Jr., Upton Sinclair, and many others who messed with the “I want your goodies for nothing” crowd.
And some of the individuals do-gooders formed their own organizations like the Sierra Club and Greenpeace.
They all worked to increase awareness that there are alternatives to being forced to give away your diamonds and gold for nothing while having no say in the matter, and worked to change deals from “win-lose” to “win-win.”
The “I want your goodies for nothing” crowd, who could only lose in the change to “win-win,” found their salvation in the late 1800s with the rise of modern psychology (the scientific study of mental functions and behavior). Applied to politics, it’s called propaganda. Applied to spirituality, it’s called religion. Applied to commerce, it’s called marketing and advertising.
All these applications are forms of hypnotism, and are based on the proven principle that if you repeat anything enough times, including a falsehood, your audience will grow to believe it and then to defend it as the truth.
The “I want your goodies for nothing” crowd used economics to hypnotically declare for 250 years that fossil fuels, the air, and water were without cost. They called them “free goods.”
And they used force (”Oh yeah, and what the hell are you going to do about it?”) to declare that pollution had no consequences.
What’s an Oxymoron?
“Free Good” in economics
The free good is a term used in economics to describe a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society.
Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want. Examples in textbooks (even in the 1980s) included fresh water and the air that we breathe. However, these are now regarded as common goods because competition for them is rivalrous.
In short, there is no free lunch.
An additional moral philosophy:
“There’s a sucker born every minute”
becomes
“How can I help you help me?”
The “I want your goodies for nothing” crowd continues to rise early and work late to craft their “win-lose” deals every day.
Yet, out of those rising early and working late, a small radical fringe discovered the curious fact that if you don’t beat a dog bloody every time you see it, it’s less likely to bite your hand off, and it even might go out and hunt down a squirrel for your evening stew.
Their moral philosophy became a hybrid offshoot.
The Hybrids still want your goodies, but they are willing to help you get your goodies with less pain and damage to yourself so you’ll be willing to come back to them and hand over more of your goodies.
Both use the same mind-numbing hypnotic slogans: “We care about you.”
The difference is the Hybrids actually do some of those same things that someone who cares about you would do. Even if they don’t actually give a hoot about you. Contrast that to the “I want your goodies for nothing” crowd, who merely sends you more hynoptic slogans when they want your goodies.
Where Do You Want to Go Today?
Everywhere but here
We’ve all awaken to the shocking realizations that:
- finite energy resources will run out
- actions have consequences, and the consequences of our actions are already visible, rather scary, and quite irreversible, and
- the “I want your goodies for nothing” crowd hasn’t been telling the truth
In Aldous Huxley’s Brave New World, you could just pop some soma and totally trip out.
But the cowardly old world we’re experiencing has quickly turned into a total bummer of a bad trip, man. Down with the Establishment and praise the Collective.
We’re all in this together, or
Toss the lousy, greedy bastards overboard
The decades of the Do-Gooders increasing our awareness of possible “win-win” possibilities and of the Hybrids backing their “we care about you” lip service with actual service has brought us to another realization:
There’s a price to everything, and if I don’t pay the price, someone else will, and somehow, some way, on some sunny day, they’re going to get even and make me pay.
And this has been an important change in the understanding of energy efficiency and global warming: the environment has a limited capacity within our human-lifetime periods to absorb civilization’s byproducts and transform them into resources. It usually needs geologic time to turn dead trees and critters into oil and gas. In the meantime, the trash piles up in the streets.
The solution: create less trash.
Thanks to the Do-Gooders, we have greater awareness or our actions and the desire to change, and have the Hybrids offering ways to change.
And the result is a shift of power away from the “I want your goodies for nothing” crowd. It’s now Power to the People.
But wait, there’s more …
to the Resource Matrix
Just because you know about fossil fuels, their finite amounts, their polluting, warming effects on the environment, and alternatives offered by the Hybrids - even if you have done your part to the best of your ability to reduce, reuse, and recycle — you haven’t escaped the Resource Matrix.
Energy to power our lives is one component of the Resource Matrix. And it’s the most visible in discussions of global warming and being resourceful. But there’s more:
Coming Attractions!
In the next three articles, we will talk about concepts concerning the resource that makes up 75% of the planet and 75% of your body:
Water.
You’ll learn that, although 75% of the planet is water, only 3% of water is potable (can be consumed), and of that 3%, only a small fraction is available, and of that small fraction, only a small fraction is potable, because the rest is polluted for hundreds of years to come.
You’ll learn how the actions of an illiterate, lice-infested, foul-mouthed peasant on the other side of the globe affects you where you are.
You’ll learn how, unlike oil, water is transferred invisibly from poor to rich by sleight of hand, like paying your utility bill through your online bank account.
You’ll learn how poor water decisions, rather than fossil fuel’s atmospheric effects described in Al Gore’s An Inconvenient Truth, leads to those drybeds of the formerly humongous Aral Sea and along the Amazon.
You’ll learn how to measure the global water impact of any nation, city, corporation, even yourself - to the nearest gallon or liter.
You’ll learn the little changes you can make - the water equivalent of “change your incandescent lightbulbs to compact fluorescent lamps” - and still be able to take your wastefully long showers.
And all of this is for one purpose:
To help you see the Resource Matrix, everywhere, all around you.
And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.
You can access it now by going to: http://www.a19.com/pub/articles/
From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures
The Story of Eco Radio
Everyone is looking for ways to save money and help conserve our natural resources. There are many methods that are easy to start in your own homes, but one very simple and obvious way to save is by reducing water consumption. Here are just a few easy water saving tips that you can begin doing today. 1. Turn off running water in your sink or shower when you’re actually using the water. You can easily fill the sink with a enough water to wash your face, or fill a cup to brush your teeth. You may consider turning off the shower faucet while you’re washing your hair and then turn on again to rinse. Think about how much water is wasted. The same goes for dishes in the kitchen, turn off the water until you’re ready to rinse. 2. There are low-water consumption toilets available that use only a couple of gallons of water each time they are flushed. If you have a standard toilet, one green living tip you may consider is placing a plastic bottle filled with sand into your toilet tank. This little trick helps the tank fill up faster and use less water. 3. The laundry is another area where it is easy to waste water, and just as easy to save. Do your laundry in large loads rather than several smaller ones. 4. Limit your water waste outdoors. Don’t wash your car or driveway as often as you have been, and when you do, turn off the outside faucet until it’s time to rinse your car. 5. Look throughout your home, checking the faucets, toilets and pipes for any leaks. The very smallest of drips coming from a leaking pipe can eventually cost you a lot of money. Fix any leaks that you find. If you are looking for simple ways to save the planet and save yourself money, start at home with these 5 easy steps. The planet and your wallet will thank you. Learn more Green Living Tips and Ideas at http://greenlivingtipsandideas.com
VUE Green Line Hybrid Video Review
5 Easy Tips Conserving Water
Paint That is Environmentally Friendly, Should I Really Buy Into It?
Over the past few years, more and more people have become quite aware of the need to take care of the environment and take responsibility for our part in saving the planet from ecological disaster brought on by the inventions and waste products created by man. As a natural result of the many developments, inventions, and innovations made by man, the environment has slowly been degraded to the point that it has become a real point of concern for everyone living on the planet. The toxic byproducts of the manufacture of most of the inventions of man have slowly choked and poisoned the environment, slowly producing adverse conditions that would take years to undo, if at all. Other than the production of fuels and modern lubricants, another source of chemical pollutants that are not only toxic to the environment but also directly to humans as well, are the various paints being made in manufacturing plants. These paints have pigments that are laced with lead, and this lead is a heavy metal that is highly toxic.
Thankfully, some paint manufacturers have taken the problem to heart and devised new compounds that are lead free and contain no other toxic chemicals, in effect, environmentally friendly paint. This is probably one of the best developments in the field of synthetic materials, since having environmentally safe paint is beneficial not only to the environment long term, but also directly and immediately upon humans, since this paint does not exude the strong toxic fumes that people have come to associate with freshly applied paint. Environmentally friendly paint is in many ways better then the traditional paint of old, not only in the fact that it will not poison the environment, and the residents of the house using it eventually, but also because of the fact that formulation of the environmentally safe paint actually allows it to dry quite faster than traditional paints. What’s more is that the colors found available in environmentally friendly paint are as varied as the ones you find in traditional paint, so finding the paint color that you like in non-toxic form should be quite easy now.
In case you are wondering just how environmentally safe paint is beneficial to you, here are just a few pointers:
Not a health hazard
There are millions of people with both diagnosed and undiagnosed chemical allergies that are easily triggered by numerous stimuli, and one of the most popular irritants are the traditional paints and their strong, noxious fumes. Environmentally friendly paint exudes little, if at all, chemical fumes when they are applied and while they are drying, making it ultimately ideal for the home and for places where people tend to stay indoors for a long period of time.
Safe for the environment
Like the name suggests, environmentally safe paint is just that, safe for the environment. Production of this type of paint did not in any way contribute to the contamination of groundwater and landfills, and does not have any substance in it that will deplete the ozone layer even faster. This is the entire reason for making this type of paint. Rest easy knowing that as you use environmentally friendly paint, you are in no way damaging the environment
Cost-efficient and effective
Environmentally friendly paints are known to perform rather well in coverage, scrubability, and in hiding the flaws that came out during previous coats of paint. People who have used environmentally safe paints say that the paint itself has enough body to allow more areas to be covered with the same amount of paint that would normally only cover a smaller surface area. This translates into significant savings by not having to buy more paint than is necessary.
Water-based paint
Being water based means it can be easier to clean, since it will not retain and absorb dirt and other stains, much like what traditional paint tends to do. A lot of discoloration in old paints is primarily because of dust and dirt actually seeping into the paint, causing it to grow darker and uneven in color.
Rico Franco is an SEO Copywriter/Marketing Specialist specializing in optimized written content and marketing/advertising copy. He was awarded by the Catholic Mass Media Awards in 2005 for Best Business/Feature story written, produced, and aired. Rico also writes various articles in paint colors, online games, and other topics.
Catholic U. to install solar panels on campus | Washington Examiner
Catholic University plans to have more than 1000 solar panels installed on four buildings at the school to create the largest solar energy system in the Washington area.
Pennsylvania's solar capacity doubles under solar rebate program …
More than 300 installers have been certified to install solar systems under the program and the department continues to receive and accept applications. The solar electricity capacity created by the small business program, 5 megawatts, …
Evolution Solar to Install Demonstration Site | Solar Energy News
The demonstration installation will help Evolution Solar to compete with larger industry players such as First Solar, Inc. (NASDAQ:FSLR), GT Solar Int. (NASDAQ:SOLR) and Trina Solar LTD (NYSE:TSL). Bookmark and Share …
Polaris to receive solar panel installation
As a result of a grant from Climate Cycle, Polaris Charter Academy will soon be the recipient of a 1kW solar panel installation.
Peak Energy: $555 Billion Sahara Solar Energy Belt Takes Giant …
The DESERTEC Foundation vision is to install 100 GW of solar power throughout Northern Africa, with the goal of supplying 15% of Europe’s energy demand with clean renewable power. So far a number of blue chip and powerful companies have …
Water Efficiency The Resource Matrix Part 4 of 4
The Resource Matrix IV: Layers
A new-age freak grinned at me last Friday and shared her relevation, “Everything’s energy. And everything’s connected. Don’t you get it, man?”
But you know, she’s right.
Otherwise, how would you explain melting polar ice and island nations disappearing under rising ocean levels? Randomness just doesn’t cut it as a solid excuse anymore.
A couple of years ago, some determined energy interests utilized hired hypnotic practitioners (several US senators and climate scientists) to declare to the public that there is no global warming. Early on, they tried introduce confusion into the debate with their term, “climate change,” which suggested that the environment changes randomly and there’s no proof that global warming is a serious trend.
Unfortunately for them, their efforts didn’t work, and ironically “climate change” is another term for “global warming.”
Have broken through that layer of illusion, the Do-Gooders (concerned scientists and environmental groups) and the Hybrids (for-profit companies that actually do some of those same things that someone who cares about you would do, rather than merely say, “We care about you,” which all companies say) have helped us gain greater awareness and provided with the means to change:
- “Global warming is real, and here’s a CFL lightbulb and more info.”
- “Water shortage is real, and it has nothing to do with long showers.”
Today, in our final article of The Resource Matrix, we peel back layer after layer to get to the core and break the code that sends the whole system crashing down like a ton of bricks. And what you find will surprise — even shock you!
Let’s begin with the first layer:
Layer 1:
the illusion that non-sustainable costs less than sustainable
We began The Resource Matrix by explaining that economics comes out of 18th century political economy, and that political economy itself comes out of moral philosophy, and this moral philosophy apparently had room for colonialism, a fancy term for the answer to the eternal question: “How can I get that for free?”
Within economics and its moral background is the concept of the “free good:” a good that is not scarce. A free good is available in as great a quantity as desired with zero opportunity cost to society. Earlier schools of economic thought proposed that free goods were resources that are so abundant in nature that there is enough for everyone to have as much as they want.
To sustain the illusion that products that pollute the air and water are cheaper than those that don’t create a mess, the scroundels just pay the referees fat sacks of hush money. “What foul? Play ball!”
Layer 2:
the illusion of separation
The next layer we peel away is the seeming “illusion of separation.” The grinning new-age freaky girl has it right again: “Everything’s connected.”
Global warming is not a fossil fuel issue. It’s a consumption issue that involves insane water policies that dictate growing cotton in the Egyptian desert, installing the world’s highest-shooting fountain in the desert city of Phoenix, Arizona to run 12 hours out of every 24, draining rivers to grow rice for exports, polluting the same rivers in India that people drink from with toxic chemicals used for dyeing cotton and wondering why nearly every single person in town died. And on and on ad nauseum.
Layer 3:
it’s up to government and industry to bring change
In the commercial marketplace, you vote with your feet. If you’re sitting in a movie theater and the film sucks, you stand up because you can’t take it any longer. And walk out. Just remember who the lousy director or actor was so you’re not doomed to repeat your history of lousy film choices.
If we leave it to government and industry to form a partnership to solve water usage issues, it will be virtual warfare, as we described in our last article (The Resource Matrix part 3 of 4: the coming cold water waters):
In this game, you start as leader of a country which has certain industries, a growing population, and dwindling water resources. Your objective is to maintain or enhance the lifestyle of your people by shifting water use to other countries in order to prevent internal strife and your eventual overthrow and death by coup d’etat.
And as you read, this game has no winners. It’s not sustainable.
Rather than blindly obeying the on-screen instructions (”Please pick a COUNTRY, PLAYER NAME, and Press the START button to begin now.”), it’s best never to press the START button at all.
Instead of giving your power over to the Government/Industry Gamers, vote with your feet.
Like doing business with those who conduct themselves in line with your own beliefs (cruelty-free products manufacturer, member of your own religious faith), you can make certain individual decisions consciously.
In certain cases, you make conscious decisions that consciously support certain businesses:
- retailers (and the manufacturers) of compact fluorescent bulbs
- shade-grown coffee
- cruelty-free health and beauty products
In certain cases, you make conscious decisions that unconsciously reduce support for certain businesses:
- using daylight instead of manufactured light sources reduces coal production and its polluting effects, in addition to saving energy
How about water? What choices do you have? Here’s possible near-future scenes:
Online resumes now include diet preferences as an indicator of personal water footprint and employment site search tools include diet as a filter.
Business headlines: “Demand for beef-free Hindu programmers causes short squeeze in software development market - low-waterfoot print computer geeks ask for, get 25% more than meat-eating peers” and “All-vegan employee company Sustainatrix International goes public in huge stock offering - market value of $150 billion confirms validity of sustainability in capital and financial modeling”
The Matrix and Vanilla Sky:
Not what it seems
In The Matrix, Morpheus explains that “the Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.”
In the 2001 Tom Cruise psychological thriller Vanilla Sky, built layer upon layer of seeming reality, Cruise’s handsome character enjoys the charmed rich life, then gets into an accident that mars his face, over which he needs to wear a mask. Eventually distraught, he goes out drinking, and ends up literally in the gutter to sleep it off.
He wakes to continue his life in an sequence of odd experiences. Finally remembering some repressed memories, he gets help and peels back one layer of the illusion: all his “experiences” since landing in the gutter have been a dream.
Trying to cope with his shattered worldview, he peels back another layer: worse, he’s been “dead” for 150 years and in a state of suspended animation.
And yet, the movie itself is not what it seems. Vanilla Sky was a Hollywood idle rich American kid adaptation of the 1997 Spanish original entitled Abre Los Ojos (Open Your Eyes) and also co-starred Penelope Cruz in her same role.
I introduced this four-part series by explaining that:
the Resource Matrix is everywhere, it is all around us. It is the world that has been pulled over your eyes to blind you from the truth.
You take the blue pill and the story ends.
You take the red pill and you stay in Wonderland and I show you how deep the rabbit-hole goes.
I’ve shown you how deep the rabbit hole goes, and now you can wake in your bed and choose to continue to live like Tom Cruise, or you can break the code.
To break the code that creates the graphical user interface and see the illusion for what it really is, you need only do one thing, as repeated by Tom Cruise’s alarm clock each morning in Vanilla Sky:
Open your eyes.
And see the Resource Matrix, everywhere, all around you.
Thanks for letting us keep you updated . . .
To your green, brighter future,
Cinnamon Alvarez,
A19
And now I would like to offer you free access to powerful info on energy efficiency that’s easy to read and cuts through all this “green” information clutter — so you can literally start making positive changes today.
You can access it now by going to: http://www.a19.com/pub/articles/
From Cinnamon Alvarez: Founder, A19 — woman-owned green manufacturer of hand-made ceramic lighting fixtures
Technology Summary
Strong Radical Anointed Leadership is Greatly Needed When it Comes to Environmental Improvements
The environment, which its current emphasis on ‘Global Warming’ and ‘Climate Change’ important though it is, is not the most vital matter facing humanity.
During recent speaking and teaching visits to Uganda and Kenya, and hearing something of the actual situation, I have become angry and occasionally tearful at the gross injustice, greed and corruption which is rife.
Our world has become so unstable over these past months in a way totally unpredictable by man. If I had written prophetically, 15 months ago, about what we are presently experiencing in the area of finance, you would have said I was off my head and just daft!
The Carbon Footprint issue might be causing some environmental damage although is being question by many, but the financial greed and mismanagement footprint is hurting millions as people loose income, jobs, houses and basic security.
When I was in Kenya last November, I was informed that the economic problems hitting America and Europe would hit Africa in three months time, and visiting schools and orphanages in the various slum areas I was very much aware of how a little extra resources could help so many more people with very little effort.
The structures are in place to utilise and distribute AID in a responsible manner. I have seen the projects designed to help those whose lives are confronted with unnecessary suffering, one example of this in Methere in Nairobi and the River of Life School in Manyatta, Kisumu. Now, there are other projects and schemes in various other nations and by investing in these immediately, the environment would improve slightly within a few months, but for the people who live there the improvement would be immense.
I write this as the G20 Summit is meeting in London. The money spent on that alone could feed the poor in Kenya (or some other nation) for months. It is just that I know a little about Kenya.
Earthquakes, floods and droughts will continue, and these will undoubtedly increase, with environmental disaster and tragedy resulting, but what concerns me is the area where substantial and significant improvements could be made, if only leaders would make sensible wise decisions.
You see, I write as a committed disciple of Jesus Christ, and I am not given the option of being quiet on these issues.
One sentence really challenged me this week. If you were reading the Sermon on the Mount for the first time, in Matthew’s Gospel, Chapters five to seven, how would you change your life?
How might this motivate us in the areas of fresh water and sewers, immunisation and basic health services, and feeding programmes and education for those who genuinely want to study and contribute positively towards the welfare and well-being of their nation.
To make these environmental improvements, strong, radical leadership will be required, but it is often in times of real darkness that the risen and living Lord Jesus Christ chooses, redeems, and raises up a leader or leaders to shepherd people out of their predicament.
Sandy Shaw
Sandy Shaw is Pastor of Nairn Christian Fellowship, Chaplain at Inverness Prison, and Nairn Academy, and serves on The Children’s Panel in Scotland, and has travelled extensively over these past years teaching, speaking, in America, Canada, South Africa, Australia, making 12 visits to Israel conducting Tours and Pilgrimages, and most recently in Uganda and Kenya, ministering at Pastors and Leaders Seminars, in the poor areas surrounding Kampala, Nairobi, Mombasa and Kisumu.
He broadcasts regularly on WSHO radio out of New Orleans, and writes a weekly commentary at http://www.studylight.org entitled “Word from Scotland” on various biblical themes, as well as a weekly newspaper column.
His M.A. and B.D. degrees are from The University of Edinburgh, and he continues to run and exercise regularly to maintain a level of physical fitness.
Sandy Shaw
sandyshaw63@yahoo.com
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Scientists Ask For (Copenhagen’s Spring) Higher CO2 Cuts
The International Scientific Congress on Climate Change was held in Copenhagen between 10th to 12th March and organised by the International Alliance of Research Universities (IARU): the conclusions will be published into a full synthesis report next June. Almost 1,600 scientific contributions of researchers from over 70 countries have been received, and more than 2,500 delegates attended the event.
Connie Hedegaard, Minister of Climate & Energy of Denmark said that we have “to avoid the unmanageable and manage the unavoidable” and she pointed to their example: this European country has become a net energy exporter in 30 years, creating a green growth as a stable solution of the 70s oil crisis. The messages of the congress are various. The risk that current trends of the climatic system will accelerate has a more defined and significant meaning: more probable abrupt and irreversible shifts, and we are already above the worst scenarios published by the Intergovernmental Panel on Climate Change (IPCC) in 2001. Thus the big problem is trying to at least slow down these trends if not reverse them. The experts tell us that fast regional and global mitigation strategies are needed and that the more we wait the more expensive and ambitious actions will have to be taken in the future. The fact that scientists have come to the point of saying that “Inaction is Inexcusable” means also that people who studied relentlessly for decades are frustrated by the inaction of governments, businesses and people: it is understandable given that their work has not been considered and used enough, if not at all, up to now. They are speaking louder and clearer now. The different roles of politicians and scientists have to be combined. It is time for leaders to rely firmly on science as a basis for tough and unavoidable decisions. A “societal transformation” is being asked for by a wide group of the most intelligent people on the planet including diffusion of sustainable behaviours, innovative leadership, removal of subsidies and reduction of “vested interests”. These are all very explicit messages to politicians and public alike: there is a lot of work to do between now and next December’s COP15.
In the final debate the Danish Prime Minister, Anders Fogh Rasmussen, summarised the six messages given by scientists as 6 keywords: Urgency (of the climate change challenge), Direction (long term target to be defined), Action (short term targets to be set), Fairness (to the poorest and most vulnerable), Opportunity (to originate large benefits), Governance (creation of a new global multilateral era). He stated firmly that “Business As Usual is dead” and asked his colleagues to follow Obama’s call for a Green New Deal, already asked for by public opinion and by many political parties in the world.
After the final debate with the panel of scientists an impatient Rasmussen asked for clear words on the CO2 emission target to be set in the new treaty. Prof. Daniel Kammen, Obama’s Senior Policy Advisor, stated that an entire new industrial revolution is needed to cut 1990’s CO2 emissions by 80% in 2050 and Prof. Stefan Rahmstorf agreed on this point. The feeling was that the other panelists didn’t mind… At this point the Prime Minister concluded that the ambition for COP15 can be this -80% long-term objective following the precautionary principle to avoid worse impacts (than the ones presented in 2007 IPCC report) already hypothesized by new works. Overall a more direct communication between scientists and policy makers took place in this huge meeting: now it’s time for delegations to study and prepare the ground for brave steps forward to be made by the international community in Copenhagen’s crucial Conference of the Parties #15. Will we be able to navigate better our “ship” in the solar system during the over 200 rotations it will make before then?
Written by Luca Marazzi on behalf of Responding to Climate Change.
For further information on Climate Change please visit the Responding to Climate Change website -
http://www.rtcc.org
*Next event: Copenhagen, 24-26 May 2009. World Business Summit on Climate Change
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